Davidson gets a makeover
After 13 years of existence, our logo is being revamped, giving way to a new butterfly.
Our first logo was born at the same time as our company, in 2005. It featured a butterfly and a flower, symbols that have since become part of Davidson’s identity.
This challenge was entrusted to Colorz, our digital agency. After several tests, we fell in love with this new butterfly.
It can be seen as a combination of the letters D and C. The letters are attached but not opposed, symbolising the bond between the company and its employees. The two are turned outwards together, towards the world. They can also be interpreted as quotation marks, representing the dialogue we have every day with our customers and consultants. The butterfly has spread its wings, and freed itself from the flower: we’ve taken off.
Our new palette of gradient colours from dark purple to light pink allows us to affirm our commitment to gender equality, a very important issue for our society.
The change can also be seen in our new stylised font, a customised design with a more assertive typeface.
Click here to take a look at our video showing the different design stages on our Instagram page: https://www.instagram.com/p/Bvvt4U1D8Pz/
OK, so you got it – we’re already totally hooked on our new logo.
